"The M has long been considered the strongest letter in the world, and in our company’s anniversary year it is stronger than ever.”
Franciscus van Meel, Chairman of the Board of Management of BMW M.
Be Part Of History
The 50th anniversary of the founding of BMW M GmbH. To help celebrate half a century of performance and racing cars from the iconic brand, the front, rear and wheel hubs have been adorned with emblems inspired by the classic "BMW Motorsport" logo. The logo symbolizes the passion for racing and the roots of the BMW M brand. This unique offer in the history of BMW M will be available to you.
In addition to the emblems, iconic and historically significant BMW M paint finishes will be offered in the anniversary year. Style-defining colours, such as our Isle of Man Green, reference the different eras of the BMW M's 50-year history. BMW M.
The BMW logo with offset semicircles in blue, violet and red was first used in 1973 on the racing cars of BMW Motorsport GmbH.
The legendary BMW M1 from 1978 was the only high-performance production BMW M vehicle that, in addition to the tricolor stripe logo, bore the historic motorsport emblem. In both logos, blue represents BMW, while red symbolizes racing and purple expresses the connection between the two. Since then, violet has given way to dark blue.
ISLE OF MAN GREEN
The green of the Isle of Man has an interesting history. "We started with the four-door E36 M3," recalled Marcus Syring, Head of BMW M Design. "On the one hand, green is a conservative color. But on the other hand, green means Great Britain because of the sports motor. Isle of Man Green is also full of life; being very active when you see it in the sun.
